Senior E-Retail Media Coordinator (Part-Time)

About the role

Mattel is seeking a Senior E-Retail Media Coordinator to plan, execute and optimise digital media campaigns across e‑commerce platforms. The role focuses on boosting brand awareness, product visibility and online sales through paid media strategies.

Key responsibilities

• Develop and execute e‑retail media plans, including Sponsored Ads, display banners, programmatic, mailing and other formats.
• Create and manage campaign assets for omnichannel customers and ensure proper placement on marketplaces, websites and external digital channels.
• Monitor campaign performance, track KPIs such as ROAS, CPC and CTR, and provide regular reports with insights and recommendations.
• Analyse competitor retail media strategies and stay updated on platform algorithm changes and new ad formats.
• Collaborate with marketing, sales, toy retailers and external agencies to align media plans with business targets.

Required profile

• Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing or a related field.
• Minimum 5 years of experience in e‑commerce advertising, digital marketing or retail media.
• Fluency in English and strong analytical abilities to optimise campaign performance.
• Interest in performance marketing and willingness to learn new digital media trends.

Required skills

• Google Ads (SEM, Demand Gen, Performance Max)
• Programmatic advertising platforms
• E‑retail media platforms and marketplace advertising tools
• Data analysis of campaign metrics (ROAS, CPC, CTR)