Senior Performance Marketing Manager

About the role

A partner company is recruiting a Senior Performance Marketing Manager based in Turkey, working in a fast-growing B2B SaaS environment. The role leads the strategy, execution and optimisation of multi-channel performance marketing campaigns, owns significant advertising budgets across Google, LinkedIn, Reddit, YouTube and X, and works closely with Growth Marketing, Account-Based Marketing, SEO and Revenue Operations teams. It is fully remote, in a globally distributed organisation.

Key responsibilities

• Lead and manage paid advertising campaigns across LinkedIn, Google Ads, Reddit, YouTube, X and other platforms, focused on enterprise brand awareness, qualified pipeline and revenue growth.
• Collaborate with Growth Marketing, Account-Based Marketing and SEO teams to align strategies and set optimisation priorities.
• Monitor campaigns daily and run experiments to improve click-through rates, cost per lead, return on ad spend and efficiency.
• Develop a performance review process, report bi-weekly to leadership on budget, performance, pipeline and ROI, and build revenue attribution reports including account-based marketing attribution via advertising platform APIs.
• Manage advertising budgets, spending and pacing, and identify new platforms, audiences, targeting and creative formats.
• Run a monthly experimentation roadmap of A/B tests and campaign initiatives.
• Own the email marketing program, including one-off campaigns, segmentation and automated nurture sequences.
• Lead and support a small performance marketing team and work with creative, content and design teams.

Required profile

• 6-10 years of experience in performance marketing or demand generation, preferably in a B2B SaaS company or marketing agency.
• Proven track record managing annual paid media budgets over $1 million.
• Demonstrated experience with Revenue Operations and Marketing Operations teams on tracking, attribution and reporting.
• Experience designing and running A/B tests and continuous optimisation.
• Ability to manage and develop a small team, with strong project management, communication and analytical skills.
• Comfortable working independently in a fully remote, international environment.

Required skills

• Google Ads and LinkedIn Ads, with familiarity with Reddit, YouTube and X
• Full-funnel performance marketing, including enterprise demand generation and account-based advertising
• Google Analytics and performance measurement tools
• Familiarity with HubSpot, Vector, Salesforce and Sigma is an advantage
• macOS and collaboration tools such as Slack, Google Workspace and Zoom

What we offer

• Competitive, location-adjusted compensation; the stated US range is $148,000-$200,000 and is US-specific only.
• Fully remote work from an approved location.
• High-impact role with ownership of multi-million-dollar budgets and exposure to fraud prevention and device intelligence technology.
• Equal opportunity employer; visa sponsorship is not provided.