Senior Performance Marketing Specialist (Google Ads & Meta Ads)

About the role

DRGO Clinics, a healthcare group in Istanbul specialising in dental treatments, hair transplantation and plastic surgery for international patients, is looking for an experienced Senior Performance Marketing Specialist to lead paid advertising across Google Ads and Meta Ads.

Key responsibilities

• Plan, launch, manage and optimise advertising campaigns on Google Ads and Meta Ads.
• Develop performance marketing strategies targeting international markets.
• Manage advertising budgets and optimise spending to maximise ROI and lead generation.
• Monitor campaign performance, analyse KPIs and prepare regular performance reports.
• Optimise campaigns based on CPL, CPA, conversion rates and profitability.
• Run A/B tests for ad creatives, audiences, landing pages and campaign strategies.
• Work with sales and marketing teams to improve lead quality and conversion rates.
• Identify opportunities to scale campaigns across countries and audiences, and stay up to date with platform updates and medical tourism trends.

Required profile

• Proven experience in digital advertising and performance marketing.
• Previous experience in medical tourism or healthcare is highly preferred.
• Experience managing significant advertising budgets.
• Strong analytical, communication and problem-solving skills.

Required skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Understanding of international targeting and multi-market advertising.
• Knowledge of tracking tools, conversion tracking, Google Analytics 4 and Meta Pixel.