Senior User Acquisition Manager

About the role

Unico Studio, a mobile game company with more than 100 titles including the globally successful Brain Test series, is looking for a Senior User Acquisition Manager to own UA strategy and performance across its portfolio. The role runs paid acquisition hands-on for key titles, scales what works and stops what does not, and builds a structured, scalable growth function. It is remote and full-time.

Key responsibilities

• Own UA strategy, budget allocation and performance for live titles and new launches on iOS and Android
• Plan, launch and scale campaigns on Meta, Google Ads (UAC), TikTok, AppLovin, Unity, Mintegral, Apple Search Ads and other networks / DSPs
• Set and hit LTV, ROAS and payback targets; build monthly and quarterly growth and budget plans
• Drive the full test cycle: hypothesis, test, validation, scaling and shutdown of inefficient spend
• Lead the creative testing framework with the Creative team: briefs, hypotheses, performance analysis and iteration
• Run soft launches and global launches, defining go/no-go metrics with Product
• Partner with Monetization and Analytics on LTV prediction, cohort analysis and ad / IAP balance for hybrid titles
• Manage iOS privacy: SKAdNetwork / AdAttributionKit, conversion value schemas and incrementality
• Own relationships with ad networks and partners, negotiate terms and secure early access to new products
• Build automated reporting and alerts, present results and risks to leadership, and mentor mid-level UA managers

Required profile

• 5+ years of user acquisition experience, at least 4 in mobile games
• Proven track record of profitably scaling F2P mobile games with monthly UA budgets of $1M+
• Strong command of unit economics: LTV, ROAS curves, payback, retention and cohort analysis
• Experience launching new games and running multiple live products at scale
• Fluent English and clear communication with stakeholders

Required skills

• Hands-on expertise in at least three channels: Meta, Google Ads, TikTok, AppLovin, Unity, Mintegral, Apple Search Ads
• tCPI, tCPA and tROAS / value-based bidding strategies
• Solid experience with SKAN and privacy-driven measurement
• MMPs (AppsFlyer or Adjust) and analytics tools (Firebase, GA4 or similar)
• Advanced Excel / Google Sheets; working knowledge of SQL and a BI tool (Tableau, Looker, Power BI or similar)

Nice to have

• Puzzle, casual or hybrid-casual games experience (ad + IAP monetization)
• Incrementality testing or media mix modeling (MMM)
• ASO understanding, UA automation or API-based campaign management
• Experience leading or building a small UA team

What we offer

• Ownership of a large, growing UA budget across a portfolio of well-known titles
• Remote working and flexible hours
• Continuous learning with mentorship and coaching
• Traveling and attending related conferences
• Team activities and happy hours