SEO/AEO Specialist – Global Marketing

About the role

We are looking for an experienced SEO/AEO Specialist to join our global marketing team. This role is ideal for someone passionate about search visibility, content optimization, and the evolving world of AI-powered search experiences.

Key responsibilities

• Develop and implement SEO and Answer Engine Optimization (AEO) strategies aligned with business objectives and audience needs.
• Conduct keyword research, audience analysis, competitor benchmarking, and monitor search trends to inform optimization initiatives.
• Optimize on‑page elements such as page structure, headings, metadata, internal linking, and content for both traditional search engines and AI‑driven answer platforms.
• Audit website content to identify improvement opportunities, resolve broken links, duplicate pages, outdated information, and content gaps.
• Collaborate with technical teams to enhance website health, accessibility, crawlability, and indexability.
• Provide guidance and training to content owners on SEO/AEO best practices, content structure, and publishing quality.
• Develop templates, frameworks, and checklists that enable scalable content optimization across teams.
• Monitor developments in search technologies, AI‑generated answers, and algorithm updates, maintaining dashboards and performance reports.

Required profile

• Fluent English (written and spoken); additional European language is a plus.
• Minimum 3 years of hands‑on experience in SEO, content optimization, or related digital marketing roles.
• Proven experience optimizing content for both traditional search engines and AI‑powered search experiences.
• Strong understanding of keyword research, search intent, technical SEO, internal linking, and content strategy.
• Ability to translate performance data into actionable business recommendations.
• Working knowledge of HTML and website fundamentals.
• Strong analytical, organizational, and stakeholder‑management skills.
• Excellent communication skills with the ability to simplify complex concepts.

Required skills

• SEO
• Answer Engine Optimization (AEO)
• Keyword research
• Technical SEO
• HTML
• Website auditing tools
• Analytics tools