Social Media Group Manager

About the role

LC Waikiki is seeking a strategic and creative leader to head its global social media organization. You will shape how the brand connects with millions of customers across multiple markets and platforms.

Key responsibilities

• Define and lead the global social media strategy across Instagram, TikTok, Facebook, YouTube, X and emerging platforms.
• Build annual, seasonal and campaign‑based content plans aligned with brand, commercial priorities and key retail moments.
• Establish global content pillars, creative standards, tone of voice and localization principles.
• Develop influencer, creator and community management strategies to boost reach and brand affinity.
• Monitor performance, audience insights and trends, translating data into actionable improvements.
• Lead social listening, brand safety, reputation and crisis communication processes.

Required profile

• Minimum 10 years of experience in social media, digital marketing or brand communications, preferably in retail or fashion.
• Proven track record leading social media teams, agencies and cross‑functional projects.
• Strong analytical and commercial mindset with ability to link performance to business outcomes.
• Excellent stakeholder management and project prioritisation skills.

Required skills

• Deep understanding of platform dynamics, content formats and influencer marketing.
• Experience with social listening, digital analytics and AI‑powered content tools.
• Expertise in community management, creator partnerships and crisis communication.