Social Media Team Lead & Content Creator

About the role

Elegant Trading E-Commerce Consulting, behind Elit Klinik and Elithair, is looking for a creative, strategic and hands-on professional to lead social media content strategy and production across Elithair and Elitklinik. You will manage a team of videographers, video editors and graphic designers while also creating content yourself and presenting on camera in English and Turkish.

Key responsibilities

• Develop and execute social media strategies and content calendars across multiple platforms.
• Lead the creative team and oversee production from concept and briefing to publishing.
• Create engaging video content, including Reels, TikToks, YouTube Shorts and long-form videos.
• Coordinate shoots and interviews with doctors, patients, influencers and clinic teams.
• Integrate AI-powered tools to improve content quality and production efficiency.
• Analyse performance to strengthen audience growth, engagement and organic lead generation.

Required profile

• Fluency in spoken and written English and Turkish.
• Confidence and proven ability to present naturally on camera in both languages.
• Experience in social media management, content creation and creative team leadership.
• Strong storytelling, creative direction, organisation and project management skills.
• Proactive approach to learning, innovation and measurable results.
• Experience in healthcare, medical tourism, beauty or wellness is an advantage.

Required skills

• Social media management and content creation
• Video production and editing
• Practical knowledge of AI-powered marketing and content creation tools