Performance Marketing Specialist

About the role

Mereny is an analytical, brand-focused partner that helps growing brands achieve sustainable performance and visibility by combining data-driven insights with creative brand strategy. As Performance Marketing Specialist you will plan, execute and optimise digital campaigns across paid social, search and display to drive growth for client brands. The role is full-time, based in Sariyer, on a hybrid basis with regular on-site collaboration and some work-from-home flexibility.

Key responsibilities

• Manage campaign budgets and analyse performance metrics
• Prepare reports and recommend data-backed improvements to targeting, creatives and bidding strategies
• Collaborate with internal and client teams to align campaigns with brand and marketing objectives
• Conduct market and audience analysis and test new performance tactics

Required profile

• Bachelor's degree in Marketing, Engineering, Business, Communications or a related field, or equivalent practical experience
• Experience in market research and marketing strategy, and a background in sales and performance-oriented marketing
• Strong communication and customer service skills, with the ability to present performance insights clearly
• Interest in brand-building and performance metrics, with a proactive approach to testing and learning

Required skills

• Hands-on experience with digital advertising platforms such as Google Ads and Meta Ads Manager
• Use of analytics tools such as Google Analytics or similar
• Ability to interpret data, build concise reports and manage multiple campaigns at once