Trade Marketing Specialist

About the role

HD Holding, Turkey's largest locally owned restaurant chain with more than 300 restaurants and over 4,000 team members, is looking for a Trade Marketing Specialist to join its Marketing Team. The role helps shape the future of the group's brands (HD İskender, Pidem, Makarnam and KFC) by supporting marketing activities across restaurants.

Key responsibilities

• Plan and implement marketing activities in line with brand strategy and customer needs
• Ensure advertising and promotional materials in restaurants meet brand standards and are used correctly
• Visit restaurants regularly to monitor competitor pricing, promotions and consumer trends
• Support ATL advertising and BTL marketing, and contribute to social media and website content
• Develop initiatives to increase regional sales and improve restaurant performance
• Manage marketing activities for new restaurant openings and coordinate advertising spaces and events in shopping malls
• Monitor and verify product and pricing information in restaurant POS systems
• Manage the trade marketing budget

Required profile

• Bachelor's degree in a relevant field
• At least 3 years of professional experience, preferably in retail, food service or FMCG
• Strong communication, teamwork, planning and analytical thinking skills
• Results-oriented mindset

Required skills

• Proficiency in Microsoft Office applications

What we offer

• Experience across a diverse portfolio of brands
• Fast-track career opportunities and continuous learning through internal academies
• A certified "Great Place to Work" culture
• Hybrid model with one day per week of remote work for support office staff