Brand Lead

About the role

GSK is looking for a Brand Lead in Turkey to shape how its brand engages healthcare professionals and patients. The role develops clear, insight-driven plans and runs integrated campaigns that improve health outcomes, working closely with medical, sales, market access and global teams. It is based in Turkey with a hybrid model, regular office presence and travel within Turkey of up to 40%.

Key responsibilities

• Develop and own the local brand strategy and annual plan aligned with regional and global priorities.
• Use customer and market insights to design integrated campaigns for healthcare professionals and patients across multiple channels.
• Adapt and execute global campaigns locally, ensuring compliance with laws, codes of promotion and company policies.
• Collaborate with cross-functional teams including medical, sales, market access and supply partners.
• Monitor performance through key performance indicators, analyse results and inform decisions to improve brand impact.
• Manage relationships with external experts, key accounts and patient groups to strengthen engagement and gather insights.

Required profile

• Bachelor's degree in life sciences, engineering, marketing, business or a related field.
• Minimum 2 years' experience in pharmaceutical brand management, marketing or commercial roles.
• Proven experience delivering integrated or multichannel marketing campaigns.
• Strong understanding of customer segmentation, customer journeys and healthcare professional engagement.
• Excellent communication and stakeholder management skills.
• Fluent in Turkish and good working knowledge of English.

Preferred qualifications

• Experience in specialty therapeutic areas such as respiratory.
• Experience with regional or global brand teams.
• Familiarity with analytics tools and regulatory and promotional codes specific to Turkey.
• Experience managing external expert relationships, key accounts or reimbursement processes, and with digital platforms, patient support programs or call centre initiatives.

To apply, submit your CV and a short note explaining what excites you about the role and how your experience fits the responsibilities.