Campaign Executive

About the role

Campaigns are central to Yemeksepeti's strategy and consume a large share of its budget, so each market needs a tailored approach from design to vendor collaboration. The Campaign Executive leads the strategy for each country, works closely with local teams on execution, and tracks performance in real time to optimise campaigns.

Key responsibilities

• Design and implement market-specific campaign strategies to drive MAU growth and increase platform orders, and build regional campaign frameworks aligned with local teams.
• Monitor and optimise campaign performance in real time, using data-driven analysis to improve campaign structures and vendor performance.
• Build frameworks for vendor selection and guide the allocation and use of budgets so spending matches business priorities.
• Develop guidelines for market-level marketing calendars and work with local teams on a regional annual campaign calendar.
• Support commercial VFD targets through marketing tools and visibility channels, and ensure the strategy fits local market needs.
• Track key metrics such as ROI, user engagement, budget utilisation and sales uplift, adjusting discount depths, communication and budget allocation as needed.

Required profile

• 3+ years of experience in growth marketing or campaign management.
• Comfortable working with data, analysing performance and turning insights into actionable steps.
• Familiar with budget tracking, vendor coordination and resource management.
• Strong English communication skills, with experience sharing insights with stakeholders.
• Thrives in fast-paced, multicultural environments; experience in Quick Commerce or e-commerce is a strong plus.