CRM and Data Analytics Executive

About the role

A leading global consumer goods company is recruiting a CRM and Data Analytics Executive. The role develops and executes data-driven CRM strategies that improve customer engagement, retention and lifetime value, using customer data, marketing technologies and analytics to create personalized experiences across many touchpoints.

Key responsibilities

• Design and run personalized multi-channel CRM campaigns across email, SMS, mobile apps, digital media and other consumer touchpoints.
• Support the acquisition, integration and activation of first-party customer data across online and offline channels.
• Use CRM, Customer Data Platform (CDP) and marketing automation tools to deliver targeted communications and customer journeys.
• Build customer segmentation models based on behavioral, transactional and demographic data.
• Monitor and optimize metrics such as acquisition, engagement, retention, conversion and Customer Lifetime Value (CLV).
• Work with Marketing, Sales, E-commerce, Data and Digital teams, and manage relationships with external CRM, technology and analytics agencies.
• Analyze campaign performance, run A/B tests and recommend improvements.
• Support data governance, data quality and compliance, and contribute to mobile app lifecycle initiatives where applicable.

Required profile

• Bachelor's degree in Business, Marketing, Economics, Engineering, Statistics or a related field.
• 2-5 years of experience in CRM, customer analytics, digital marketing or a related discipline.
• Proven experience managing multi-channel CRM campaigns in consumer, retail, e-commerce, subscription or similar environments.
• Strong understanding of customer lifecycle management, segmentation, personalization and retention.
• Fluent English; preferred knowledge of Agile, JIRA and Confluence.

Required skills

• CRM and marketing automation platforms
• Advanced Excel; Power BI or similar reporting tools preferred
• Preferred: Salesforce, CDPs, mobile app analytics, A/B testing and customer journey optimization

What we offer

• Join a highly respected global organization with international projects and cross-functional collaboration.
• Professional development and learning opportunities.
• Competitive compensation and benefits package.
• Data-driven, innovation-focused work environment.