Growth Manager / Senior Growth Manager

About the role

Cypher Games builds games played by millions of people worldwide. As a Growth Manager or Senior Growth Manager, you will drive the growth of its games by developing and running data-driven user acquisition strategies, optimizing marketing performance and finding new ways to scale. You will work closely with the Product and Analytics teams, turning insights into campaigns that reach players globally. This is a hands-on role with ownership from day one.

Key responsibilities

• Plan, run and optimize user acquisition campaigns across major advertising platforms
• Monitor campaign performance and improve key metrics such as ROAS, CPI, LTV and retention
• Design and run creative testing strategies with Marketing Artists and Creative teams
• Analyze campaign, product and player data to find growth opportunities and improve marketing efficiency
• Manage marketing budgets and optimize channel allocation based on performance
• Keep up with market trends, competitor activity and emerging user acquisition strategies
• Work with Product, Analytics and Creative teams to maximize player growth and long-term performance

Required profile

• 2+ years of professional experience in mobile game marketing, user acquisition or performance marketing
• Professional experience in the mobile gaming industry is required
• Proven experience managing paid user acquisition campaigns for mobile games
• Solid experience in mobile gaming

Required skills

• Strong analytical skills and ability to make data-driven decisions
• Attribution and analytics platforms such as AppsFlyer, Adjust or similar
• Understanding of CPI, CAC, ROAS, LTV and retention
• Excellent communication and collaboration skills