Employer Branding Executive

About the role

A global fashion brand founded in 1988 in Istanbul, with more than 7,900 employees and over 460 stores in nearly 70 countries, is looking for an Employer Branding Executive. The role develops employer branding strategies, creates content about employees and the company culture, and works with HR and leadership to make the employer value proposition come alive.

Key responsibilities

• Develop and implement employer branding strategies that strengthen employee engagement and bring the company's EVP to life across all touchpoints.
• Create and publish content for employee career accounts and internal platforms highlighting authentic employee stories and company culture.
• Produce visual and written content that strengthens the company's narrative as an employer of choice.
• Keep intranet, internal feeds and career social media accounts updated, user-friendly and engaging.
• Support the planning and execution of internal events and activities that increase employee participation.
• Help design and improve employee experience initiatives that reinforce organizational values.
• Collaborate with creative agencies to develop content and manage briefing processes.
• Analyze employee insights and engagement data to guide communication planning.
• Create content roadmaps and promotional plans for internal communication portals and career channels.
• Build relationships with universities and young talent communities, and coordinate internal clubs, social communities and employee groups.
• Develop communication plans for internal initiatives, learning opportunities and employee achievements, and partner with HR and leadership teams.

Required profile

• Bachelor's degree in Communication, Business Administration, Psychology or a related field.
• At least 8 years of experience in employer branding, internal communication or employee experience.
• Experience with creative agencies, including preparing briefs and managing processes.
• Experience with university clubs or student communities preferred.
• Advanced proficiency in English.

Required skills

• Digital communication, intranet and social media management, including content creation and platform administration.
• Strong analytical thinking: interpreting data, generating insights and preparing reports.
• Excellent communication and stakeholder management skills.