Customer Marketing Manager - MENA Region

About the role

Reed Turkey is recruiting a Customer Marketing Manager for its client in the FMCG sector, leading a regional Customer Marketing team across MENA markets. The role covers strategy execution, channel growth, pricing and promotion, and investment evaluation.

Key responsibilities

• Lead and develop a regional Customer Marketing team across MENA markets.
• Drive execution of customer marketing strategies aligned with commercial and brand objectives.
• Develop channel and customer growth plans with Sales and Marketing teams.
• Identify ways to improve in-store execution, shopper engagement and conversion.
• Partner with Sales, Finance and Net Revenue Management on pricing and promotional strategies.
• Lead the development of customer and channel propositions.
• Monitor market dynamics, retail trends and competition to support growth.
• Manage customer marketing investments and evaluate campaigns by ROI.
• Support distribution, assortment and visibility initiatives across key channels.
• Contribute to regional business planning and cross-functional decisions.

Required profile

• Bachelor's degree or equivalent professional qualification.
• Minimum 10 years of experience in FMCG environments.
• Proven experience in Customer Marketing, Trade Marketing, Shopper Marketing or similar commercial functions.
• Strong people management and leadership experience.
• Demonstrated success in developing and executing commercial growth strategies.
• Experience across multiple markets and cultures highly preferred; extensive travel across the region required.

Required skills

• Analytical mindset using market and retail insights to drive decisions.
• Stakeholder management and influencing skills.
• Advanced English communication skills.