Trade Marketing Manager - Turkey

About the role

The Trade Marketing Manager develops and executes trade marketing strategies that drive growth across sales channels and support the company's commercial objectives. The role reports to the Marketing Manager and works closely with Sales, Brand, Digital, Category, E-commerce and distributor/dealer stakeholders to coordinate activations, launches and customer-focused commercial activities. It is a permanent position based in Istanbul.

Key responsibilities

• Develop and implement trade marketing strategies across relevant sales channels and build annual commercial marketing plans aligned with sales and brand priorities.
• Shape trade marketing actions linked to pricing, margin and aged inventory targets to support sales objectives.
• Lead product launches, promotional campaigns and seasonal activation initiatives, and build channel-specific action plans for modern trade, traditional trade, distributors/dealers and e-commerce.
• Work with Sales teams and Brand and Digital stakeholders on in-store visibility, shelf placement, campaign communication and customer activation.
• Analyze campaign effectiveness, sales impact and commercial performance, and monitor market, customer, channel and competitor insights to spot risks and opportunities.
• Coordinate with agencies, external vendors and internal stakeholders, and track sales performance, margin development and aged inventory levels.

Required profile

• Bachelor's degree in Business Administration, Marketing, Economics, Communications or a related field.
• Minimum 5 years of relevant experience in trade marketing, channel management, category management or similar commercial roles.
• Experience in FMCG, durable goods, retail, DIY/home improvement, technology or similar sectors is preferred.
• Strong understanding of sales channels, commercial activation and trade marketing principles.
• Proven experience in campaign management, launch planning and channel activation.
• Good command of English preferred; results-oriented, proactive and collaborative.

Required skills

• Strong analytical skills and ability to interpret sales and market data.
• Communication, stakeholder management and project management capabilities.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.

What we offer

• A competitive salary and a benefits plan.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Career growth within a global company with 20+ brands, access to a digital learning portal, and volunteer and sustainability programs.