Digital Branding Specialist (Turkish Speaker)

About the role

PrimeBase, a software development company, is looking for a Digital Branding Specialist to strengthen its brand's digital presence, raise brand awareness and expand its reach across digital platforms. The specialist manages partnerships with digital publishers and social media platforms, coordinates advertising and content campaigns, supports content distribution on channels such as Instagram, X and Google, monitors campaign performance and identifies new collaboration opportunities.

Key responsibilities

• Plan and manage advertising and content partnerships with social media platforms and digital publishers.
• Coordinate banner placements, content publications and livestream partnerships across Instagram, X and Google-related channels.
• Develop and coordinate reposting and engagement strategies to increase content visibility on X.
• Collaborate with publishers and content creators on Meta advertising campaigns.
• Research new digital platforms, publishers, advertising formats and collaboration opportunities.
• Monitor campaign performance, analyse results and prepare regular performance reports, tracking impressions, reach, engagement rate, CTR and ROI.
• Ensure campaigns run accurately and on schedule, checking content, visuals, links and publishing details.
• Work with Social Media, Creative, Affiliate and Product teams, and recommend improvements to increase efficiency.
• Maintain consistent brand identity, tone of voice and messaging across digital channels, and contribute to content creation.
• Track brand awareness through branded search volume, brand mentions, sentiment analysis and share of voice, and evaluate campaigns before and after launch.

Required profile

• At least 4 years of experience in digital marketing, digital branding, social media advertising or a related field.
• Solid understanding of social media advertising, digital marketing and digital publishing platforms.
• Experience managing partnerships, advertising campaigns, content distribution or publisher collaborations.
• Strong analytical, organisational and communication skills, able to handle several campaigns at once.
• Intermediate English; intermediate to advanced computer skills, including Excel or Google Sheets.
• Familiarity with brand awareness measurement, social listening, sentiment analysis and share of voice is an advantage.

Preferred qualifications

• Degree or certification in Digital Marketing, Brand Management, Social Media Advertising or a related field.
• Familiarity with Google Analytics, Semrush, Google Ads, Meta Ads and social media analytics tools.
• Experience with digital publishers, influencers, livestream partnerships and content distribution networks.