Digital Marketing Professional - Mobile Experience (MX) Media Planning

About the role

The Digital Marketing Professional is responsible for digital marketing initiatives for the Mobile Experience (MX) business unit, within the MX Media Planning team. The role develops and executes end-to-end digital media plans that support product launches, strengthen brand awareness and drive consumer engagement.

Key responsibilities

• Develop and execute digital media strategies for the MX product portfolio, including new product launches, by identifying target audiences, consumer segments and digital touchpoints.
• Plan and deliver content and campaigns that strengthen brand awareness, consideration and engagement across digital channels.
• Lead the ideation, planning and execution of digital projects and integrated marketing campaigns, from briefing through to performance reporting.
• Develop and manage strategic anchor partnerships with mobile networks to increase product visibility and engagement across partner channels.
• Identify co-marketing opportunities and collaborate with partners on joint campaigns, promotions and channel-specific content.
• Coordinate with sales, channel marketing, product and other cross-functional teams so partnership activities support commercial objectives and give a consistent consumer experience.
• Manage briefings for media agencies, covering objectives, deliverables and timelines.
• Oversee content localization and adaptation for different platforms, audiences and partner channels.
• Monitor and evaluate content, campaigns and partnership activities against KPIs and recommend optimizations.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• Minimum 6 years of hands-on experience in digital media, with a proven track record in media planning, campaign execution and performance reporting.
• Experience building and executing multi-channel campaigns across paid social, search, programmatic and display.
• Experience with media and creative agencies, managing multiple stakeholders and projects.
• Experience developing or managing partnerships and co-marketing with mobile network operators, retail chains or other commercial partners.
• Excellent written and verbal communication skills in English; analytical, project management and organizational skills.

Required skills

• Google Ads and Meta Ads Manager
• Programmatic buying tools such as DV360 and The Trade Desk
• Campaign performance tracking, budget management and optimization