Digital Marketing Specialist

About the role

Adisyo is a software company offering cloud-based point-of-sale solutions for restaurants, cafés and other food service businesses. It is looking for a Digital Marketing Specialist based in Kadıköy, Istanbul, on a hybrid basis (2 days in the office, 3 days remote). The role covers designing and running online marketing campaigns, managing accounts and analysing web activity.

Key responsibilities

• Design and manage creative online marketing strategies across channels such as Google Ads, Meta and Taboola
• Oversee daily account management and optimisation
• Monitor and report on web activity with Google Analytics and other tools, build measurement dashboards and produce regular and ad-hoc reports
• Manage the marketing funnel and deploy tactics on and off the website to generate qualified leads
• Use a test-and-learn approach to optimise campaign performance and focus on ROI
• Work with internal teams to create landing pages, adapt ad content and improve user experience
• Plan, run and measure experiments and conversion tests

Required profile

• 2-3 years of hands-on digital marketing experience, including at a digital marketing agency; e-commerce experience is a plus
• Bachelor's degree in an engineering field, preferably Software or Computer Engineering
• Knowledge of coding and programming
• Advanced English, written and spoken
• Proactive, goal-oriented, with a passion for technology, innovation and the startup ecosystem

Required skills

• Google Analytics and performance marketing
• Google Ads certification preferred
• Mobile marketing experience
• Strong analytical and problem-solving skills

What we offer

• Growth-oriented team and modern, collaborative environment
• Health insurance
• Meal card allowance
• Professional development and training budget
• Birthday leave