Marketing Specialist

About the role

A leading Turkish beauty and cosmetics distributor, representing globally recognized brands in professional haircare, beauty and personal care, is looking for a highly motivated Marketing Specialist. The role contributes to developing and executing impactful marketing initiatives.

Key responsibilities

• Support annual marketing plans and campaigns, coordinate product launches, promotions and seasonal campaigns, and adapt global materials for the local market while keeping brand consistency
• Monitor campaign performance and recommend optimizations
• Analyze market trends, consumer insights and competitor activity, identify growth opportunities and support brand-building and portfolio performance tracking
• Collaborate with sales, education, commercial and supply chain teams, and coordinate external agencies, suppliers and vendors
• Manage marketing materials, POS assets and promotional toolkits, delivering projects on time and within budget
• Track KPIs, prepare regular performance reports and present data-driven insights

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics, Communications or a related field
• 3+ years of marketing experience; FMCG, cosmetics, beauty, personal care or consumer goods experience highly preferred
• Business-level English, both written and spoken
• Strong analytical and reporting skills, and ability to handle several projects at once in a fast pace

Required skills

• Advanced Microsoft Excel and PowerPoint
• Preferred: experience with international brands, managing agencies and vendors, product launches, and digital campaign management

What we offer

• Work with leading international beauty and cosmetics brands
• Exposure to regional and global marketing projects
• A dynamic, entrepreneurial culture and close collaboration with experienced teams
• Career development in a rapidly growing organization