Digital Marketing Specialist (Paid Media & Performance)

About the role

Groupe SEB, a global cookware and small domestic appliances group with brands such as Tefal, Rowenta, WMF and Krups, is looking for a Digital Marketing Specialist focused on paid media and performance. You will help plan, run and optimise paid media campaigns so that the brands reach the right audiences and meet their communication and business goals, working closely with Brand Communication Managers, E-Commerce teams and external media agencies.

Key responsibilities

• Media planning and strategy: turn communication briefs into media plans with channels, formats, targeting and budget allocations.
• Campaign execution: coordinate paid media campaigns across digital platforms, with accurate targeting, tracking and timely launches.
• Performance monitoring and optimization: track KPIs, find improvement opportunities and work with agencies on targeting, placements, creative and media efficiency.
• Budget management: monitor media spend and support budget allocation and reallocation decisions.
• Agency management: act as main contact for external agencies, coordinating execution and ensuring quality and transparency.
• Cross-functional collaboration with Brand Communication, Content, Retail Media and E-Commerce teams.
• Reporting and insights: analyse results across awareness, engagement and conversion, prepare performance reports and give actionable recommendations.
• Continuous improvement: explore new audiences, formats and media approaches and contribute to testing initiatives.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communication or a related field.
• 4-7 years of experience in digital marketing, paid media, performance marketing or media planning, preferably in consumer brands, FMCG, retail or e-commerce.
• Experience planning and optimizing integrated campaigns covering brand awareness and conversion.
• Experience working with external media agencies and cross-functional teams.
• Fluency in Turkish and strong professional English.

Required skills

• Hands-on experience managing paid media campaigns on Google Ads, Meta, YouTube and TikTok.
• Digital media planning, audience targeting, media buying, campaign tracking and performance measurement.
• Budget management, KPI analysis and reporting.
• Analytical, problem-solving, communication and presentation skills; proactive, organized and results-driven.