Growth & E-commerce Manager

About the role

Elaves builds a screen-free, AI-powered early learning ecosystem for children aged 0-6; its first product, Sunny, is a patented smart toy with personalized audio content in Turkish, English and Spanish. The company is looking for a team member who wants to take end-to-end ownership of the growth journey, from the first ad a parent sees to the moment Sunny is added to the cart.

Key responsibilities

• Build and optimize the D2C e-commerce funnel end to end, covering traffic acquisition, landing pages, checkout, conversion, retention and app subscriptions.
• Plan, launch and optimize performance marketing campaigns across Meta, Google, TikTok and other channels.
• Grow sales operations and improve store performance across online marketplaces.
• Write and edit copy, prepare creative briefs and contribute to design to shape the brand voice.
• Develop influencer partnerships, brand collaborations and community growth initiatives.
• Plan and execute campaigns, promotions and seasonal initiatives.
• Build CRM flows across email, SMS and WhatsApp to turn first-time buyers into loyal customers.
• Design A/B tests and growth experiments and run experiments with product, content and management teams.

Required profile

• Bachelor's degree in Business Administration, Marketing, Communications, Industrial Engineering or a related field.
• 4-7 years of experience in digital marketing and e-commerce with a strong B2C background.
• Experience with D2C brands, consumer electronics, maternal and baby products or children's brands is a plus.
• Hands-on experience managing an e-commerce website and online marketplace stores (Trendyol, Hepsiburada, Amazon).
• Experience managing performance marketing budgets and delivering measurable results.
• Excellent written and spoken English; copywriting in Turkish and English.
• Curiosity about agentic AI and active use of AI tools in daily work.

Required skills

• GA4, Meta Ads Manager, Google Ads, TikTok Ads, Figma/Canva and at least one CRM or email marketing platform.
• Understanding of metrics such as CAC, ROAS, CVR, AOV and LTV.
• Strong analytical thinking, problem-solving and data-driven decision-making.

What we offer

• A position at the intersection of Turkey's startup ecosystem, global technology and the smart toy industry, with access to investors, entrepreneurs and international partners.
• The chance to grow a patented product recognized as a CES 2026 Innovation Awards Honoree to global markets.
• A culture of learning and experimentation with AI tools, with support for continuous development.