Growth Manager

About the role

Saksı Kampüs is an EdTech startup that makes personalized education scalable through expert instructors, interactive learning tools and curated content, helping students succeed in international curricula and exams such as IB, AP, SAT and Cambridge. It is looking for a hands-on Growth Manager who has helped an early-stage or high-growth startup scale. The role works directly with the founders and collaborates with the product team to grow the education services and Saksı AI, its AI-powered learning product, combining product marketing, growth experimentation and lifecycle marketing.

Key responsibilities

• Build and manage a marketing roadmap across acquisition, engagement, retention and revenue.
• Translate product capabilities into clear messaging, engaging demonstrations and campaigns that attract students and parents.
• Define positioning, pricing and conversion strategies for B2C subscription products, and track KPIs such as trial-to-paid conversion, CAC, retention and LTV.
• Take campaigns from idea to launch, test distribution channels and scale approaches that deliver measurable results.
• Build a consistent content pipeline, coordinate freelancers and creators, and develop shareable content and referral initiatives for Saksı AI.
• Work with the product team on onboarding, lifecycle communications, gamification and experiments that help learners build lasting study habits.
• Use analytics and AI tools to build dynamic reports and turn findings into growth decisions.

Required profile

• 4+ years of experience in growth, product marketing or growth marketing, including hands-on experience at an early-stage or high-growth technology company.
• A track record of measurable improvements in user acquisition, conversion, retention or revenue, with the ability to explain your contribution.
• Experience growing B2C subscription products, with a solid understanding of funnels, cohort analysis, experimentation and unit economics.
• Strong analytical judgment and clear, persuasive writing skills in English for LinkedIn, product messaging and international content.
• Experience coordinating freelancers, creators or external partners, and the ownership to work closely with founders and follow through on weekly goals.

Potentially relevant experience includes owning marketing strategies or building growth processes from scratch at an early-stage startup, growing an EdTech, AI, consumer app or digital learning product, running creator-led, referral, community or organic growth initiatives, and supporting product launches or expansion into international markets. Candidates apply through LinkedIn and should include two or three growth experiments or campaigns they personally owned, what they tested, what happened and what they learned.