Growth Manager - Mobile Games
COM Games
Job description
About the role
Com Games is looking for a Growth Manager to lead user acquisition, creative testing and growth analysis across its mobile game portfolio. You will manage paid acquisition campaigns, define testing strategies for new games, analyze performance data and help identify scalable growth opportunities through data-driven decisions. The role is fully remote.
Key responsibilities
- Set up and manage paid acquisition campaigns for mobile games and optimize them across Meta, Google, TikTok and other ad channels.
- Define testing strategies for new games, including budgets, GEOs, channels and creative approaches.
- Analyze creative performance and contribute to new creative concepts and briefs.
- Track and interpret key metrics such as CPI, CTR, IPM, CVR, ROAS, retention, LTV, ARPU and cohort performance.
- Work with tools such as AppsFlyer, Singular, Firebase, AdMob, Play Console and App Store Connect.
- Identify high-performing campaigns, channels, creatives and audience segments.
- Provide data-driven recommendations on scaling, improving or discontinuing game initiatives.
- Prepare regular reports and insights for testing, optimization and scaling decisions.
Required profile
- Hands-on UA / growth marketing experience on at least one shipped mobile game.
- Experience in performance marketing or mobile user acquisition.
- Strong understanding of CPI, ROAS, retention, LTV and cohort analysis.
- Ability to work both strategically and hands-on, in fast testing and iteration cycles.
Required skills
- Meta Ads, Google Ads, TikTok Ads or similar ad networks.
- Creative testing and campaign optimization.
- Familiarity with AppsFlyer, Singular, Adjust, Firebase or similar analytics tools.
What we offer
- Competitive salary plus a performance-based bonus structure.
- Fully remote work environment.
- Opportunity to work on multiple live game projects.
- High ownership and direct impact on growth decisions.
- A fast-moving and collaborative team culture.
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Published 54 dakika önce
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