Influencer and Social Media Lead

About the role

A partner company is looking for an Influencer and Social Media Lead to work remotely in Turkey. The role shapes and grows the brand's organic digital presence across social media, search engines and emerging AI-powered discovery platforms, covering social media strategy, influencer partnerships and short- and long-form content. It also involves leading a creative team and coordinating external agencies, creators and production partners.

Key responsibilities

• Social media strategy: develop, grow and optimise organic channels on Instagram, TikTok and YouTube, including content formats, publishing frequency and community engagement.
• Editorial planning: create and manage an integrated editorial calendar across all organic channels.
• Influencer management: lead the Creator and Influencer team, run campaigns from creator selection and briefing to relationship management and performance evaluation.
• Content: develop YouTube videos, blog articles, educational guides and resources, turning campaign materials into lasting content assets.
• PR and earned media: build relationships with publications, magazines, comparison platforms and review sites, and with educational creators and veterinarians.
• SEO and GEO: drive organic visibility on traditional search engines and AI-generated search results, and turn insights into an editorial strategy.
• Agency coordination: manage external agencies, freelancers, creators and production partners, with clear briefs, quality deliverables, efficient timelines and responsible budget management.
• Content optimization: monitor performance and refine formats and distribution to maximise reach and engagement.

Required profile

• Several years of experience developing and managing short-form, long-form and evergreen content on Instagram, TikTok and YouTube.
• Proven experience managing external content producers, freelancers, creative partners or agencies.
• Previous team leadership experience, direct or functional, of content creators and social media professionals.
• Strong editorial judgment, especially for educational or health-related content, with accurate, transparent sourcing.
• Excellent written and verbal German, with good English; strong organisational and project management skills.
• Genuine enthusiasm for dogs and cats and pet health and well-being.

Required skills

• Strong SEO expertise, including content strategy and technical SEO beyond basic keyword research.
• Demonstrated understanding of Generative Engine Optimization (GEO) and AI search.

What we offer

• Fully remote work, with the flexibility to work from anywhere in the world.
• Permanent employment contract.
• Leadership responsibility with the chance to develop a creative and content-focused team.
• Exposure to SEO, GEO and AI-powered search visibility, and collaboration with creators, veterinarians and agencies.