Key Account Manager – National Perfumery Channel

About the role

Afili Brands seeks an experienced Key Account Manager to drive growth of its fragrance portfolio across Turkey’s national perfumery chains. You will be responsible for managing top accounts, negotiating contracts, and delivering revenue and market share targets.

Key responsibilities

• Develop and execute customer and channel strategies for national perfumery chains.
• Deliver revenue, profitability, distribution, and market share targets for assigned accounts.
• Lead annual negotiations, manage commercial agreements, trading terms, and promotional investments.
• Oversee new brand and product listing processes and monitor sell‑in/sell‑out performance.
• Prepare annual account plans, budgets, sales forecasts, and promotional calendars.
• Coordinate in‑store visibility, campaigns, and product launches with Marketing and Trade Marketing teams.
• Collaborate with Planning and Sales Operations on demand forecasting, inventory, and order management.
• Analyse customer, category, and competitor data to develop actionable commercial plans.

Required profile

• Bachelor’s degree in a relevant field.
• Direct account management experience within Turkey’s national perfumery and food channel.
• At least 5 years of sales experience, preferably in fragrance, cosmetics, beauty, or personal care.
• Strong knowledge of commercial negotiations, budgeting, profitability, and promotional management.
• Good command of written and spoken English.
• Valid driving licence and active driving experience.

Required skills

• Advanced proficiency in Excel and sales reporting tools.

What we offer

• A fast‑growing portfolio of strong local and international brands.
• A high‑impact role with direct involvement in shaping channel strategy.
• An entrepreneurial, agile, and results‑driven working environment.
• Active involvement in new brand launches and category development projects.
• A competitive compensation package with a performance‑based bonus.