Management Consulting – Customer Transformation

About the role

The Customer Transformation team at PwC Türkiye helps leading companies grow by placing the customer at the centre of marketing, sales and service. Consultants work across the full journey, from strategy and experience design to CRM platforms and operating model change.

Key responsibilities

• Analyze client performance in sales, service and customer domains; build fact bases, segmentations and business cases.
• Map and redesign customer journeys and commercial processes, supporting CRM and digital engagement platform projects (e.g., Salesforce) from requirements to rollout.
• Prepare client deliverables such as Excel models and PowerPoint storylines, and present findings in working sessions.
• Lead end‑to‑end transformation engagements, manage scope, timeline and quality, and act as the day‑to‑day counterpart for senior client executives.

Required profile

• Bachelor’s degree in engineering, economics, business or a related field; a master’s or MBA is a plus.
• Relevant experience: 0‑2 years for Associate, 3‑5 years for Senior Associate, 5‑6 years for Manager, 6+ years for Senior Manager.
• Strong analytical and structured problem‑solving skills; fluent in English and Turkish.

Required skills

• Advanced Excel
• Advanced PowerPoint
• Experience with CRM platforms, especially Salesforce