Marketing & Commercial Strategy Manager

About the role

ARVEN is recruiting, on behalf of its client, a luxury hotel operating across Bodrum and Istanbul, a Marketing & Commercial Strategy Manager. The role develops and delivers marketing strategies that strengthen the hotel's positioning, generate demand and support revenue growth, working closely with sales, revenue management, reservations and operations teams.

Key responsibilities

• Develop and implement the hotel's marketing and commercial strategy, aligned with brand positioning, revenue objectives and seasonal priorities
• Build annual and seasonal marketing plans based on target markets, guest segments, booking patterns and business needs
• Work with sales and revenue management to identify demand opportunities and support a balanced business mix
• Plan and deliver integrated campaigns across digital advertising, email, website, social media, partnerships and offline channels
• Support direct booking growth by improving website content, landing pages, booking journeys and conversion performance
• Develop marketing initiatives for restaurants, bars, spa and events with operational teams
• Manage marketing budgets, monitor spending and evaluate campaign effectiveness
• Oversee external agencies and partners, set briefs, deliverables, timelines and performance expectations
• Coordinate CRM and guest communication initiatives to encourage repeat visits
• Analyse campaign performance, booking conversion, acquisition costs and attributed revenue, and present performance reports and recommendations to management
• Collaborate with brand and creative teams so campaigns match the hotel's luxury positioning

Required profile

• Experience in hospitality marketing, digital marketing, e-commerce or commercial marketing, with responsibility for planning and delivery
• Understanding of hotel distribution channels, guest segmentation, seasonality and booking behaviour
• Familiarity with ADR, RevPAR, occupancy, booking pace and channel mix
• Experience coordinating agencies and working across sales, revenue management, reservations and operations
• Strong analytical skills, project management and stakeholder management skills
• Professional proficiency in English, written and spoken
• Flexibility to work across Bodrum and Istanbul according to business and project needs
• Preferred: previous experience in a luxury hotel, resort or hospitality group, involvement in a hotel opening or repositioning, experience with international source markets, and proven success in increasing direct bookings or demand during low-occupancy periods

Required skills

• Working knowledge of Google Analytics 4, Google Ads, Meta Ads Manager, CRM platforms and website performance reporting
• Advanced proficiency in Microsoft Office or Google Workspace, especially Excel/Sheets and PowerPoint/Slides