Marketing Manager – Digital & Brand Growth

About the role

We are a fast‑growing direct‑selling cosmetics and wellness company operating in 57 countries. Reporting directly to the CEO, the Marketing Manager will lead integrated marketing initiatives to boost brand awareness, acquire new customers and drive revenue across international markets.

Key responsibilities

• Design and execute integrated marketing strategies aligned with business goals.
• Manage digital campaigns on Google Ads, Meta (Facebook & Instagram), TikTok, YouTube and other platforms, handling planning, optimization, audience targeting and performance analysis.
• Lead user acquisition and performance‑marketing efforts across all paid channels.
• Create thought‑leadership and marketing content (video, social posts, Reels/TikTok, blogs, e‑books, email).
• Analyse campaign data, customer insights and market trends to continuously improve results.
• Ensure consistent brand messaging across online and offline touchpoints.
• Collaborate with product, sales, creative teams and external agencies to deliver impactful campaigns.
• Oversee content strategy for social media, blogs, video and newsletters.
• Manage marketing budgets, monitor ROI and produce regular performance reports.
• Coordinate product launches and promotional activities in local and international markets.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Minimum 7 years of marketing experience, including at least 3 years in a managerial role.
• Hands‑on experience in FMCG, cosmetics, wellness or direct‑selling sectors is preferred.
• Strong analytical mindset with ability to turn data into actionable insights.
• Excellent project and stakeholder management skills.
• Fluent in English and Turkish, both written and spoken.

Required skills

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics (GA4)
• CRM platforms
• Marketing automation tools