Marketing Manager (FMCG)

About the role

A well-established family-owned Turkish company in the premium natural cheese and gourmet food sector, with over 30 years of experience, is looking for a Marketing Manager to build its marketing department from scratch. The role takes full ownership of all marketing activities and balances strategy and execution.

Key responsibilities

• Build the marketing department: design processes, tools and operating model, plan the team structure, prepare the annual marketing plan and budget framework
• Develop an integrated brand architecture, define each brand's target audience, value proposition and tone, and manage brand extensions into non-cheese categories
• Manage social media, content marketing and digital advertising, optimise the digital sales funnel with the e-commerce team, and oversee product pages and digital materials
• Plan and run tasting, promotion and in-store activation activities in Migros and other retail channels, and develop shelf management and shopper marketing strategies
• Manage creative, social media, visual content and community management agencies, including briefings, feedback cycles and delivery quality
• Ensure marketing materials comply with food codex regulations, labeling legislation and health claims

Required profile

• Bachelor's degree in Business Administration, Marketing, Economics or a related field (Master's preferred)
• 8-10 years of marketing experience in multinational FMCG or food & beverage companies, with 3-5 years in a managerial role
• Agency management experience with hands-on involvement in briefings and feedback cycles
• Proven track record in digital marketing and e-commerce, and in trade marketing such as in-store activations and sampling
• Experience in the food sector, including joint trade marketing projects with major retail chains and premium food brands
• Fluent Turkish and English

Required skills

• Digital advertising platforms: Meta Ads, Google Ads, TikTok Ads
• E-commerce platforms: Trendyol, Hepsiburada, D2C
• Marketing budget management and ROI-driven decisions
• Influencer marketing and UGC strategies

What we offer

• Full ownership of all the company's marketing activities