Senior Growth Manager Apps & Games

About the role

Admiral Media, a fast-growing award-winning creative performance marketing agency, is looking for an experienced app marketer with Apps & Gaming experience to run and scale its clients' international marketing campaigns. The role is fully remote and open to candidates worldwide.

Key responsibilities

• Ideate, create and manage digital marketing campaigns across display channels such as TikTok, Snapchat, Facebook, Pinterest and Twitter
• Manage international app marketing campaigns and achieve client business goals, usually CPA and ROAS
• Analyse results, identify correlations and draw conclusions on how to win more paying users
• Work with CSV files and large Excel reports, presenting results clearly
• Brief the creative team on what is needed to succeed on paid social or display
• Leverage automation features on each digital marketing channel
• Test and deliver reports on new ad products (alpha and beta tests)
• Optionally review client apps and suggest improvements to ASO, onboarding or monetisation

Required profile

• At least 3 years of app marketing experience
• Fluent English; other languages are a plus
• Understanding of performance marketing metrics such as CPM, CPA and ROAS
• Very accurate, structured and precise work, with strong analytical skills and attention to detail
• Enjoyment of numbers and motivation to learn and grow

Required skills

• Setting up MMPs and SKAdNetwork
• Optional: dashboards in Tableau, Looker or Data Studio using GBQL
• Presentation skills