Marketing Specialist (Content & SEO)

About the role

Doktar Technologies, an agritech company headquartered in the Netherlands, is looking for a Marketing Specialist to join its growing Marketing team and strengthen its global digital presence. Reporting to the Head of Marketing, the role focuses on content marketing and SEO, with end-to-end responsibility for the website, blog, social media, newsletters and other digital communications. It suits a proactive, versatile marketer who combines creative content with data-driven analysis.

Key responsibilities

• Develop and run the content marketing and SEO strategy in line with company objectives and brand positioning.
• Own the multilingual website and blog, from planning and creation to publishing, updating and optimisation.
• Create and coordinate content for the website, blog, social media, newsletters, case studies, presentations and corporate communications.
• Manage the B2B social media presence, especially LinkedIn, including content planning, publishing, community management and growth.
• Analyse keywords, competitors, content gaps and search intent, optimise content for SEO and AEO, and coordinate technical improvements with teams and agencies.
• Monitor website, organic search, social media, newsletter and campaign performance and use insights to improve results.
• Turn technical and data-driven information into customer success stories and thought-leadership content.
• Manage content workflows and relationships with SEO, media, digital and creative agencies.
• Support PR, media relations, award applications, executive communications, influencer collaborations and events.
• Collaborate with Product, Business Development, Customer Success, Sustainability and other teams.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• At least 3 years of experience in content marketing, SEO, digital marketing or marketing communications.
• Proven experience creating and optimising content across websites, blogs, social media and newsletters.
• Experience coordinating external agencies and content partners.
• B2B marketing experience preferred; technology, SaaS, innovation or sustainability experience is an advantage.
• Fluent written and spoken English at a native-like level is mandatory.

Required skills

• SEO, keyword research, content optimisation, analytics and content management tools.
• Copywriting, editing, storytelling and communication.
• Semrush, Google Search Console, Ahrefs, Google Trends and Looker Studio.
• Preferred: technical SEO, link-building, PR, media relations, award applications, executive branding and European languages.

What we offer

• Annual performance bonuses and company share options.
• Private health insurance covering junior family members.
• Lunch and transportation allowances.
• Hybrid working model.
• Learning culture and career development opportunities.