Marketing Specialist – Foodservice

About the role

The Marketing Specialist will support Kerry Foodservice’s growth ambitions in Turkey. Working closely with the Foodservice Brand Manager, Head of Sales, distributors and cross‑functional teams, you will help develop and execute marketing initiatives that boost brand awareness, customer engagement and commercial performance.

Key responsibilities

• Support the creation and implementation of annual marketing plans aligned with business objectives.
• Execute channel‑specific campaigns to increase brand visibility within the foodservice sector.
• Assist in developing integrated marketing campaigns across digital, trade and customer‑facing touchpoints.
• Monitor campaign performance, analyse results and recommend optimisation to maximise ROI.
• Plan and support new product launches, ensuring effective market introduction and commercial readiness.
• Collaborate with cross‑functional teams to produce launch materials, product positioning and customer communication plans.
• Manage product‑related marketing activities throughout the product lifecycle.

Required profile

• Minimum 3 years of experience in FMCG, food & beverage, foodservice marketing, brand or product management.
• Proven experience supporting product launches, trade marketing and customer activation programmes.
• Experience in a B2B, foodservice or distributor‑led environment is preferred.
• Strong analytical ability with a results‑oriented, customer‑centric mindset.
• Excellent project management, communication and stakeholder‑management skills.

Required skills