Paid Media Manager

About the role

The Paid Media Manager leads the media strategy, planning and execution for OPPO Türkiye, driving integrated paid media campaigns across online and offline channels. The role suits someone analytical, detail-oriented and resourceful, who turns data into actionable marketing strategies. It works closely with internal marketing teams, cross-functional stakeholders and external agency partners, and involves owning end-to-end campaign planning and optimization.

Key responsibilities

• Develop integrated media strategies that support brand and product objectives and reflect local media consumption and market trends.
• Lead end-to-end media planning, including writing clear media briefs that turn business objectives into paid media strategies.
• Partner with media agencies to develop, execute, monitor and optimize media plans across digital and traditional channels.
• Manage agency partners daily, driving accountability, optimization and operational excellence.
• Collaborate with Brand, Digital, Creative, PR, Social Media, E-commerce and Sales teams to build integrated campaigns.
• Monitor performance using reach, awareness, engagement, conversion and cost-efficiency metrics, and turn insights into recommendations.
• Analyze media reports, validate attribution, identify optimization opportunities and adjust strategies to maximize ROI.
• Use audience and campaign insights to inform content, creative and channel planning, and stay ahead of emerging trends and competitors.
• Build scalable media planning processes and educate internal stakeholders and agencies on data-driven marketing.

Required profile

• Bachelor's degree or above in Marketing, Business, Communications or a related field.
• 5+ years of experience in paid media, media planning or media strategy, preferably in consumer electronics, technology, FMCG or a fast-paced marketing environment.
• Proven experience developing integrated media strategies across digital and offline channels.
• Experience managing media agencies and multiple stakeholders across cross-functional teams.
• Excellent written and verbal communication in English and Turkish.

Required skills

• Strong analytical skills and strategic thinking, with a good understanding of consumer behavior.
• Project management skills and attention to detail in a fast-paced environment.
• Ability to interpret complex data and optimize campaign performance.