Senior Brand Manager

About the role

Evyap, a global producer of household care and personal care products founded in 1927, is looking for a Senior Brand Manager. The role shapes the brand's strategic direction, builds brand roadmaps and oversees marketing investments, working closely with commercial, financial and operational stakeholders.

Key responsibilities

• Shape the brand's strategic direction by evaluating consumer needs, category developments, competitor activity and commercial priorities.
• Build annual brand roadmaps and define the key initiatives needed to reach growth objectives.
• Design and deliver integrated communication programmes across offline, digital and social channels.
• Turn consumer and market insights into new campaigns, product ideas and portfolio development opportunities.
• Oversee marketing investments and assess initiatives from a cost, feasibility and profitability perspective.
• Monitor brand and category performance through commercial indicators and take corrective action when needed.
• Coordinate the development and market introduction of new products, and guide creative, media and activation partners from briefing to delivery.
• Evaluate campaign results and prepare business reviews, performance updates and strategic recommendations for senior stakeholders.
• Identify emerging risks and opportunities by monitoring changing consumer behaviour and market dynamics.

Required profile

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering or a related discipline.
• At least 7 years of experience in brand or marketing management.
• Hands-on experience developing and executing ATL campaigns, including end-to-end management of advertising film production.
• Proven experience managing the full product lifecycle, from consumer insight and concept to launch and post-launch tracking.
• Willingness to travel based on business requirements.

Required skills

• Strong understanding of brand positioning, portfolio management and integrated marketing communications.
• Ability to interpret consumer, category and market data and turn it into clear business actions.
• Commercial and financial acumen, including budget management and profitability analysis.
• Professional proficiency in written and spoken English.
• Stakeholder management, communication, presentation and influencing skills.

What we offer

• Hybrid working: office three days a week, remote two days a week.
• Opportunities to work as an expat in offices in Indonesia, Malaysia, Russia, the USA and Egypt.
• Learning and development through monthly events, webinars and digital learning programmes.
• Competitive compensation with union-supported benefits such as holiday, shoe, fuel and food allowances.
• Flexible benefits and exclusive product packages.