Senior Community & Market Advocacy Specialist

About the role

L'Oréal, a global beauty company present in 150 countries, is looking for a Senior Community & Market Advocacy Specialist. The role combines market intelligence, community insights and advocacy monitoring, turning quantitative data and consumer conversations into structured insights for CMI, advocacy, marketing and digital teams.

Key responsibilities

• Collect, consolidate and harmonize market panel, retail audit and sell-out data, including NielsenIQ, IQVIA and relevant local sources, keeping category definitions, data structures and quality checks consistent.
• Monitor category, brand, channel and competitor performance, identify growth drivers and market shifts, and monitor beauty communities and public consumer conversations for brand perception and advocacy signals.
• Translate community observations into structured insights for CMI, advocacy, marketing and digital teams, and use social listening and digital intelligence tools to track sentiment, cultural shifts and emerging trends.
• Produce concise trend updates for Türkiye, assess trends against market performance, and deliver accurate, timely market reports and dashboards for local and zone stakeholders.
• Connect quantitative market movements with consumer and community signals, prepare presentations and opportunity summaries, and escalate significant developments.
• Support planning by providing market sizing, historical data and analytical inputs for 3-Year Planning, budget cycles and category forecasts, and automate recurring reports and self-service dashboards.

Required profile

• Bachelor's degree in Business, Economics, Statistics, Engineering, Marketing or a related discipline.
• 2-4 years of experience in market intelligence, consumer insights, retail analytics or social/digital intelligence, preferably in beauty, FMCG, e-commerce or dermo cosmetics.
• Strong analytical discipline, attention to detail and concise storytelling skills.

Required skills

• Advanced Excel skills and Power BI or a similar visualization platform.
• Working knowledge of social listening tools such as Talkwalker, Synthesio, Brandwatch or Sprinklr.
• Strong experience with NielsenIQ and/or IQVIA, working across multiple data sources.

What we offer

• A diverse environment and the chance to be at the center of digital transformation.
• World-class training and development.
• The opportunity to work with some of the biggest brands in the business.