Senior Digital Marketing Specialist

About the role

Dentakay, a dental healthcare group founded in 2009 and serving international patients through clinics in Turkey, Mexico and Riyadh, is looking for a Senior Digital Marketing Specialist based in Istanbul (Bahçelievler, office-based). The role leads the planning, execution and optimization of digital marketing campaigns, develops performance-driven strategies to acquire potential customers and improves the brand's digital visibility.

Key responsibilities

• Plan, run and optimize performance marketing campaigns, with a strong focus on Google Ads
• Manage high-budget campaigns on Meta Ads, Google Ads, TikTok Ads, Bing Ads, Snapchat Ads and others daily
• Run tests and optimizations to raise form conversion rates and improve lead quality
• Optimize landing pages and forms with A/B testing, and develop data-driven CTAs and ad copy
• Use AI tools (e.g. ChatGPT) to generate ad copy, optimize creatives and boost campaign efficiency
• Analyze performance and optimize metrics such as ROI and CPAC
• Create reports and visualize data with tools such as Supermetrics and Looker Studio
• Monitor campaigns with Google Analytics 4, Tag Manager and behavioral tools (Hotjar, Clarity)
• Support lead nurturing via CRM systems (Zoho) and marketing automation tools
• Work with the marketing team to align creative, content and advertising strategies

Required profile

• Minimum 3 years of experience in digital or performance marketing
• Strong understanding of lead qualification frameworks (MQL, SQL) and experience generating high-quality leads
• Fluent English; Turkish is a plus
• Previous healthcare experience is a strong advantage
• Data-driven, proactive and results-oriented, able to optimize campaigns toward ROI, ROAS, CPA and CPL

Required skills

• Google Analytics 4 and Google Tag Manager
• Supermetrics and Looker Studio
• CRM systems (Zoho, Bitrix) and marketing automation tools (Mailchimp)
• Familiarity with AI marketing tools (ChatGPT, Jasper, Midjourney) is a plus

What we offer

• Competitive compensation with performance-based incentives
• Career path across global and offshore locations
• Stable employment framework for foreign employees
• Modern offices, clear onboarding and continuous learning opportunities