Senior Influencer Marketing Specialist

About the role

We are looking for a Senior Influencer Marketing Specialist to lead affiliate‑ and performance‑driven influencer programs for our client. The role focuses on turning influencer channels into measurable sources of traffic, conversions and sales, rather than just reach and visibility.

Key responsibilities

• Develop end‑to‑end influencer marketing strategies aligned with brand and commercial objectives.
• Create and manage affiliate/performance‑based influencer programs.
• Track sales, conversions, traffic and ROI per influencer and continuously optimize collaborations.
• Design affiliate link, discount‑code, commission and other performance‑based partnership models.
• Segment micro, macro and niche influencers and build long‑term relationships with high‑performing creators.
• Plan “always‑on”, campaign‑based and Brand Ambassador models.
• Oversee influencer selection, briefing, content approval and publishing from start to finish.
• Coordinate with influencer agencies, affiliate platforms and analytics tools.
• Manage and optimize campaign and influencer budgets based on performance results.
• Ensure all content complies with brand language, campaign messaging and legal regulations.

Required profile

• Minimum 5 years of experience in marketing, brand management, digital marketing or communications.
• At least 2 years of hands‑on influencer marketing experience.
• Strong background in affiliate influencer marketing and performance‑based collaborations.
• Proficiency with affiliate links, promo/discount codes, commission models, conversion and sales tracking.
• Ability to evaluate influencer campaigns on traffic, conversion, sales contribution and ROI.
• Deep knowledge of Instagram, TikTok and YouTube ecosystems.
• Experience managing agencies, budgets and campaigns.
• Strong analytical thinking and communication skills.
• Good level of English preferred.

Required skills

• Affiliate link management
• Promo/discount code handling
• Commission model setup
• Conversion tracking
• Sales tracking
• Instagram platform expertise
• TikTok platform expertise
• YouTube platform expertise
• Analytics tools usage
• Budget management
• Campaign management