Senior Organic Growth & AI Search Manager

About the role

Pluxee, formerly Sodexo Benefits & Rewards, is looking for a Senior Organic Growth & AI Search Manager to lead the evolution of its organic growth strategy across traditional search and AI-powered discovery. The role goes beyond traditional SEO: it strengthens visibility across search engines while building Generative Engine Optimization (GEO) capabilities so the brand, products and expertise are discoverable in emerging AI search experiences. The manager works closely with Growth, Product, Brand and Global teams to turn organic visibility into measurable business growth.

Key responsibilities

• Own and evolve the end-to-end SEO, GEO and AI search strategy, with a roadmap for visibility across traditional and AI-powered search and answer engines.
• Identify organic growth opportunities from search demand, customer intent, competition and emerging search behavior, and turn business priorities into search and content strategies that drive qualified traffic, leads and outcomes.
• Develop topic, content and authority strategies for traditional search and generative discovery.
• Lead technical SEO: crawlability, indexation, site architecture, structured data, Core Web Vitals and website health.
• Build and evolve GEO best practices, including entity authority, citation readiness, content structure and AI discoverability.
• Work with Brand and Growth to build an AI-first content operating model, and partner with Growth and Product early in new product launches to build search demand and organic acquisition.
• Define experimentation frameworks and measurement frameworks for organic performance and AI visibility, monitor competitors and search trends, and manage external SEO/GEO agencies and technology partners where relevant.
• Collaborate with Global Digital teams, adapting global strategies to the local market.

Required profile

• 5+ years of hands-on experience in organic growth, SEO or search marketing.
• Strong understanding of how generative AI is changing search behavior and organic discovery.
• Experience translating search and behavioral data into growth opportunities, and connecting organic visibility to conversion and commercial outcomes.
• Experience managing agencies and cross-functional projects.
• Fluent English and ability to collaborate with global stakeholders.

Required skills

• Technical and content SEO and GEO, including structured data and Core Web Vitals.
• Google Search Console and GA4, and other SEO/analytics platforms.
• Content strategy, search intent and information architecture.
• Analytical and problem-solving skills with a test-and-learn mindset.