Senior Performance Marketing Specialist - Mobile User Acquisition

About the role

A company is looking for a Senior Performance Marketing Specialist to drive paid growth for its mobile applications. You will manage and optimize user acquisition campaigns across Meta, Google App Campaigns, TikTok, Apple Search Ads and other mobile advertising networks, working closely with Product, Data and Creative teams to deliver sustainable, profitable growth through experimentation, creative testing, attribution analysis and efficient budget use.

Key responsibilities

• Manage user acquisition performance across major mobile advertising platforms and campaign strategy, targeting, bidding, budget allocation, optimization and scaling.
• Optimize spend against ROAS, payback, CAC, LTV and profitability targets.
• Design and run creative and campaign experiments, partnering with Creative teams to develop and scale winning ads.
• Manage attribution and measurement through AppsFlyer, Adjust and SKAN, and track cohort performance, campaign efficiency and user quality.
• Monitor competitive trends and creative intelligence, and contribute to monthly growth, ROI and profitability planning.
• Work with Product teams to improve onboarding, paywalls and funnel performance, and with Data teams on user cohorts, attribution insights and LTV.

Required profile

• Hands-on experience managing mobile app user acquisition campaigns across Meta, Google, TikTok and Apple Search Ads, with proven experience scaling campaigns across multiple markets.
• Strong understanding of mobile growth metrics such as ROAS, CAC, LTV, retention and payback periods.
• Experience designing and evaluating A/B tests across creatives, audiences and campaign structures.
• Strong understanding of mobile app monetization and user acquisition funnels.
• Ability to collaborate with Product, Data and Creative teams in a fast-paced environment, manage budgets and scale campaigns efficiently.
• Interest in using AI tools to improve campaign management and productivity.

Required skills

• Attribution and measurement platforms: AppsFlyer, Adjust, SKAdNetwork (SKAN)
• Mobile app user acquisition and creative testing frameworks
• Data-driven decision-making and strong analytical mindset