Social Media Content Supervisor

About the role

Smile Hair Clinic, a Grade A accredited hair transplantation clinic in Istanbul's financial district with more than 150 trained professionals, is looking for a Social Media Content Supervisor. You will research trends and audience interests, develop content ideas, refine them with your manager's feedback and oversee the process from production to publication.

Key responsibilities

• Research social media trends, audience interests and industry activity to develop content ideas and recurring series aligned with the brand.
• Prepare content briefs, copy and scripts, and set production and publishing schedules for approved concepts.
• Manage task assignments, shoot arrangements and delivery deadlines for the visual content team, prioritizing requests from internal teams.
• Review photos, videos and copy for brand voice, visual quality and platform requirements, and manage revisions and approvals.
• Publish content and coordinate preparation and tracking across the website, Google and Yandex business profiles and partner platforms.
• Keep digital channels up to date, manage messages and comments, and track responses to requests referred to relevant teams.
• Coordinate with doctors and internal teams, review patient consent records in the CRM and maintain lists of patients eligible for filming and cleared for publication.
• Monitor regulatory and platform policy changes and update content and publishing practices accordingly.
• Analyze content performance and adherence to the schedule, and prepare weekly and monthly reports with recommendations.
• Ensure content and project files are archived in an organized, reusable way.

Required profile

• Experience in social media content development, production coordination and publishing management.
• Strong understanding of content formats and audience behavior on Instagram, TikTok and YouTube, able to turn research into original ideas, copy and scripts.
• English proficiency sufficient to research English-language sources, create content and communicate in writing and verbally.
• Ability to judge photography, video and editing quality while managing workflows, priorities and deadlines.
• Strong social media communication, performance analysis and reporting skills.
• Ability to coordinate across teams with close attention to patient privacy and content permissions.
• Healthcare or health tourism experience preferred.

What we offer

• Supplementary health insurance
• On-site doctor support
• Meal card and company shuttle service
• Birthday gift card and performance-based bonus
• Training and development programs and career growth opportunities