Social Media Specialist

About the role

Aliée Istanbul, a luxury lifestyle destination owned by Tersane Istanbul, is looking for a dynamic, guest-oriented and proactive Social Media Specialist. The role develops and runs social media content that reflects the hotel's brand identity and supports its marketing objectives.

Key responsibilities

• Develop and implement social media strategies aligned with the brand identity, positioning and marketing objectives.
• Manage daily social media operations and plan monthly content calendars with the Marketing & Communications team.
• Create engaging digital content such as posts, stories, reels, short-form videos and other multimedia formats.
• Capture and produce on-site content showing the hotel's lifestyle, dining, events, facilities and offerings.
• Collaborate with internal departments to share activities, campaigns and special events, and coordinate shoots, influencer visits, brand collaborations and external agencies.
• Ensure content follows brand guidelines, tone of voice and visual identity.
• Monitor trends, competitors and best practices, and respond to comments and messages professionally.
• Track performance metrics and report on reach, engagement, follower growth and campaign effectiveness, recommending improvements.
• Support digital campaigns, seasonal promotions, partnerships and special projects while keeping a premium brand image online.

Required profile

• Bachelor's degree in Marketing, Communications, Public Relations, Media or a related field.
• At least 3 years of experience in social media management, preferably in luxury hospitality, lifestyle or premium consumer brands.
• Strong written and verbal communication in English and Turkish.
• Ability to manage several projects, meet deadlines and work in a dynamic hospitality environment.

Required skills

• Strong knowledge of social media platforms, digital trends and content management tools.
• Experience creating Instagram Reels, Stories and short-form videos.
• Basic to intermediate photography and videography, and proficiency in content editing tools.
• Storytelling, copywriting and visual communication skills.