User Acquisition Lead

About the role

WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven user acquisition. It is looking for a User Acquisition Lead to own the full acquisition funnel, from strategy and channel mix through campaign execution, creative feedback loops and budget allocation. The role sits at the intersection of data, creative and monetization, and suits someone who has scaled ad-monetized titles profitably and wants to build with a small, sharp team.

Key responsibilities

• Own end-to-end UA strategy across paid channels (AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs) for a portfolio of casual games.
• Manage campaign budgets and pacing, optimizing daily toward ROAS-based goals.
• Analyze cohort-level performance data, attribution signals and creative metrics to inform scaling decisions and kill underperformers quickly.
• Collaborate with Product, Data and Creative teams to develop effective marketing materials and strategies.
• Build, mentor and lead the user acquisition team.
• Monitor market trends and competitor activity, and provide regular reports to senior leadership on campaign performance and acquisition metrics.

Required profile

• 4+ years of hands-on experience in user acquisition for mobile games, with measurable results scaling ad-monetized titles.
• Deep expertise across major ad networks and platforms, knowing how each behaves and how to get the most from them.
• Strong analytical skills, including MMP data, cohort analysis, ROAS modeling and incrementality thinking.
• Excellent leadership and team-building skills, and comfort working autonomously in a remote, distributed environment.

Required skills

• Ad networks: AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs
• MMP data (AppsFlyer, Adjust or similar)
• Cohort analysis, ROAS modeling, incrementality thinking

What we offer

• Competitive salary and benefits package.
• Flexible remote work environment.
• Career growth and development opportunities in a rapidly growing company.
• The chance to shape the future of mobile gaming with a forward-thinking company.