Account & Activation Manager - Influencer Marketing

About the role

Influential TR, the influencer marketing brand of Publicis Groupe Türkiye, runs creator-led campaigns for major FMCG, consumer health, technology and retail brands. The Account & Activation Manager owns a portfolio of client accounts end to end, acting as the main point of contact for influencer marketing and turning briefs into creator strategies and plans. It is a multi-client role, working across several brands with local, regional and global stakeholders.

Key responsibilities

• Act as day-to-day account lead, taking briefs, challenging them where needed and turning them into clear creator strategies, plans and budgets
• Prepare and present proposals, campaign plans, wrap-up reports and quarterly reviews, and contribute to new business pitches
• Manage client expectations, timelines and escalations, keeping senior leadership informed of risks early
• Lead the full campaign lifecycle: creator selection, negotiation, contracting, briefing, content review, publishing, tracking and reporting
• Own campaign budgets and margins, ensuring creator fees, production costs and paid amplification are within scope and reconciled with Finance
• Enforce brand safety, disclosure and advertising compliance, and check every brief, deck and report before it reaches a client
• Build relationships with creators and talent agencies, negotiate fees and usage rights, and manage difficult conversations professionally
• Lead, coach and develop Account & Activation Executives, and coordinate with Strategy & Creative, Tech & Data, Operations and Finance, as well as with global and regional teams
• Improve team templates, processes, tools and reporting so campaigns scale without losing quality

Required profile

• 4 to 6 years of experience in influencer marketing, with at least 2 years managing multiple clients on the agency side
• Track record of running influencer campaigns end to end for large brands, ideally in FMCG, consumer health, technology or retail
• Experience leading or mentoring juniors and managing external agencies or talent managers
• Bachelor's degree in Marketing, Communications, Business or a related field
• Fluent Turkish and English, written and spoken

Required skills

• Strong commercial sense: budgets, margins, scope, fees and usage rights
• Confident presenter and writer, able to build proposals and reports from scratch
• Deep knowledge of the Türkiye creator ecosystem across Instagram, TikTok, YouTube and emerging platforms
• Working knowledge of influencer marketing platforms such as Captiv8, and advanced Excel / PowerPoint or Google Workspace

It is a plus to have experience with creator commerce, affiliate or performance-linked models, paid amplification, and working inside a global network with regional or global client stakeholders. The team offers a clear path to Associate Director level for those who own their accounts and grow their people.