Brand Manager

About the role

We are seeking a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Turkey and support their growth within the Bosch Home Comfort Türkiye portfolio.

Key responsibilities

• Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
• Strengthen brand positioning, awareness and equity through market, customer and competitor insights.
• Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships.
• Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
• Support product launches, go‑to‑market strategies and brand activation initiatives in collaboration with stakeholders.
• Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities.
• Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.
• Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communication or a related field.
• Minimum 3 years of professional experience in brand management, marketing or marketing communications.
• Strong analytical thinking, creativity, communication and project management skills.
• Very good command of written and spoken English.
• Experience in HVAC or other technical B2B/B2C industries is an advantage.

Required skills

• Knowledge of brand strategy, positioning, digital marketing and integrated marketing communications.
• Experience managing marketing campaigns, external agencies and cross‑functional projects.