Content Marketer

About the role

We are seeking a creative Content Marketer to lead GoWit’s B2B content strategy across multiple channels, including social media, PR, website, newsletters, presentations, webinars, and selected events. You will craft compelling narratives that translate complex ideas into clear, memorable stories while establishing repeatable processes for consistent delivery.

Key responsibilities

• Create original content concepts, social copy, campaign narratives, press releases, and brand stories.
• Own the content calendar, managing idea pipelines, drafts, reviews, approvals, and publication dates.
• Adapt messaging for diverse B2B audiences, buyer groups, channels, and funnel stages.
• Write media‑ready press releases for partnerships, product launches, market expansions, investments, and customer stories.
• Coordinate approvals with customers, partners, PR agencies, journalists, and industry associations.
• Collaborate with leadership, product, sales, customer success, and design teams to identify content opportunities.
• Research industry trends, customer insights, and market data to develop credible content.
• Brief designers and oversee creation of visuals, presentations, reports, and videos.
• Monitor content performance and use insights to refine future planning and execution.
• Build relationships with PR agencies and media outlets to secure coverage in priority markets.
• Write SEO‑backed blogs, landing pages, case studies, reports, and thought‑leadership pieces.
• Develop repeatable templates, workflows, and processes to scale content production.

Required profile

• 4‑5+ years of experience in B2B content marketing, communications, PR, or editorial roles.
• Exceptional written and spoken English and Turkish.
• Strong creative writing and storytelling ability, turning technical information into engaging narratives.
• Proven experience managing editorial calendars, deadlines, stakeholders, and approval cycles.
• Portfolio demonstrating work across multiple formats (blogs, social posts, press releases, presentations).

Required skills

• SEO