Digital and Brand Manager

About the role

This permanent position leads and executes brand-building activities across digital and offline channels, strengthening brand visibility and ensuring consistent communication. It reports to the Marketing Manager - Turkey and involves close collaboration with internal stakeholders, external agencies and suppliers. The role covers digital platforms and social media, event coordination and the development and follow-up of POP materials.

Key responsibilities

• Develop and implement integrated brand and digital communication plans aligned with business objectives.
• Manage brand communication and ensure consistency across online and offline touchpoints.
• Plan, manage and monitor digital channels such as website, social media and campaign content.
• Create and coordinate social media content plans according to brand priorities and campaign calendars.
• Work with internal teams and agencies on digital assets, campaign materials and communication content.
• Track and evaluate digital activity performance and social media engagement, and recommend improvements.
• Coordinate events, trade shows, launches and other brand-building activities.
• Oversee POP materials and in-store marketing assets, and adapt materials for product launches, promotions and sales support.
• Monitor market trends, competitor activity and consumer communication trends, and ensure compliance with brand guidelines.
• Manage timelines, deliverables and budgets for digital and brand projects.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Proven experience in digital marketing, brand management, marketing communication or a similar role.
• Experience in event management, campaign execution and marketing material development.
• Familiarity with POP production and coordination with external suppliers.
• Experience working with agencies, vendors and cross-functional teams.
• Strong project management, coordination and follow-up skills, and ability to handle multiple priorities in a fast-paced environment.

Preferred qualifications

• Experience managing website content and digital campaign execution.
• Knowledge of digital performance tracking and reporting.
• Experience in trade marketing and brand activation.
• Familiarity with matrix or regional organizations.

What we offer

• Competitive salary and a benefits plan.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Career growth within a global company with 20+ brands and access to a digital learning portal.