Digital Marketing Specialist

About the role

The Digital Marketing Specialist drives visibility and performance of Red Bull’s owned digital channels, creating engaging consumer experiences across RedBull.com and Red Bull TV. The role combines content operations, SEO optimisation, and data‑driven improvements to enhance user engagement.

Key responsibilities

• Manage day‑to‑day operations of RedBull.com and Red Bull TV, including content publishing and live broadcast coordination.
• Plan, execute and report on owned communication plans, working with cross‑functional teams and external agencies.
• Optimize content for SEO and emerging AI‑driven search, and distribute assets across paid and organic channels.
• Analyse website health, performance metrics and user experience to identify optimisation opportunities.
• Support technical issues such as broken links, 404 pages, QR code creation and URL redirects.

Required profile

• Strong understanding of digital consumer behaviour and content engagement.
• Experience with content commissioning, CMS operations and content distribution.
• Passion for the Red Bull brand and ability to collaborate in cross‑functional teams.

Required skills

• SEO knowledge, including emerging GEO/AI search practices.
• CMS management and content publishing.
• Analytics and performance dashboard usage.