Digital Media Director

About the role

The Digital Media Director leads the overall digital media strategy for the account, ensuring that digital investments align with client business objectives and deliver brand, consideration and performance results. This senior leadership position oversees planning, performance, data and activation teams while acting as the primary client partner for digital.

Key responsibilities

• Partner with strategy leads and senior client stakeholders to shape the digital agenda and translate business challenges into clear digital priorities.
• Set the overall digital media strategy and direction across the account, aligning with broader communications and business goals.
• Own the digital investment strategy, defining channel, audience and budget principles for campaigns and markets.
• Provide senior oversight and approval of digital plans, challenging recommendations to ensure effective and commercially sound investment.
• Ensure digital activity spans the full consumer journey, connecting brand‑building, consideration and performance objectives.
• Maintain senior oversight of campaign performance, driving issue resolution and learning application.
• Lead senior client discussions, presentations and digital recommendations, serving as the primary escalation point.
• Drive collaboration across planning, performance, activation, data, strategy and specialist teams for a connected approach.
• Build strong relationships with platforms, technology partners and media owners to unlock innovation and value.
• Set standards for digital planning, measurement, governance and best practice across the team.
• Lead and develop the digital team, ensuring clear roles, accountability and high‑quality output.
• Support senior account leadership on scope, resourcing, team structure and commercial management.
• Stay ahead of platform, technology and consumer behaviour developments to inform strategy.

Required profile

• 10+ years of experience in digital media strategy, planning and investment, preferably within a leading agency.
• Proven track record leading major client accounts and complex digital portfolios.
• Strong strategic understanding of digital ecosystems, audience planning, platform roles and investment strategy.
• Deep knowledge of digital measurement, analytics and media effectiveness.
• Excellent senior client leadership, communication and presentation skills.
• Demonstrated ability to manage and develop senior digital teams.

Required skills

• Strong commercial judgement and negotiation abilities.
• Working knowledge of major digital platforms, planning tools and measurement solutions.