Head of Growth Marketing

About the role

The Head of Growth Marketing will lead customer acquisition, retention, and reactivation for a digital storefront that sells in‑game currencies and digital goods across Africa and the Middle East. This remote‑first position combines strategic ownership of paid acquisition budgets with hands‑on development of high‑impact CRM and lifecycle programs.

Key responsibilities

• Own paid user acquisition on Meta, Google, TikTok, Snapchat and other networks, managing budgets and performance against CAC, ROAS and payback targets.
• Design and execute CRM and lifecycle marketing strategies, including segmentation, onboarding, cross‑selling, win‑back and re‑engagement campaigns.
• Manage communications across push, email, SMS and WhatsApp to boost engagement, retention and LTV.
• Lead app‑store optimisation and improve conversion from storefront visits to first purchases.
• Allocate and continuously optimise marketing spend across channels, markets and game titles based on unit economics.
• Partner with Data, Product and creative teams to translate commercial goals into measurable campaigns.

Required profile

• Minimum 6 years of growth or performance marketing experience in gaming, e‑commerce or consumer apps.
• Proven track record managing large‑scale paid acquisition and building CRM/lifecycle programs with measurable impact on CAC, ROAS, retention and re‑activation.
• Strong analytical ability, comfortable with attribution, incrementality testing and unit‑economics decisions.
• Experience leading and developing acquisition and creative specialists.
• Ability to thrive in a fast‑moving, growth‑stage, remote environment.

Required skills

• Hands‑on experience with mobile measurement partners such as AppsFlyer or Adjust.
• Proficiency in analytics and performance reporting tools.
• Deep knowledge of paid acquisition platforms (Meta, Google, TikTok, Snapchat).

What we offer

• Company equity participation.
• Remote work allowance of $600 per year.
• Equipment provision for productive home‑office setup.
• Learning and development opportunities, including courses and conferences.
• Paid birthday leave.
• Opportunity to shape growth strategy within a diverse, international team.